Art Nouveau in Fashion

The Art Nouveau art movement took over the world of art in late 19th century when the artists of the time sought new styles and inspiration.

The distinguishing characteristic of Art Nouveau was expressed through shapes, lines, colors and patterns used by artists, architects, illustrators and furniture makers. Lines were fluid and patterns organic; adapted from the asymmetrical forms of flowers, insect wings, vine tendrils and other motifs inspired from nature.

The style was not only adapted to fine arts and architecture, but also to the applied arts of fashion design. Look at the detail of costumes wore by the muses in Art Nouveau paintings; the portrait of Adele Bloch-Bauer I by Gustav Klimt, Gismonda by Alphonse Mucha, and The Peacock Skirt by Aubrey Beardsley. Art Nouveau is definitely one of the most stylish art movements of recent history.

Let’s take a look at some of the world-class brands' collections inspired by the Art Nouveau period.

Take a #stayhome period as an opportunity to tidy your wardrobe. Maybe you’ll find Art Nouveau-inspired clothes hidden somewhere!



The distinguishing characteristic of Art Nouveau was expressed through shapes, lines, colors and patterns used by artists, architects, illustrators and furniture makers. Lines were fluid and patterns organic; adapted from the asymmetrical forms of flowers, insect wings, vine tendrils and other motifs inspired from nature.


The style was not only adapted to fine arts and architecture, but also to the applied arts of fashion design. Look at the detail of costumes wore by the muses in Art Nouveau paintings; the portrait of Adele Bloch-Bauer I by Gustav Klimt, Gismonda by Alphonse Mucha, and The Peacock Skirt by Aubrey Beardsley. Art Nouveau is definitely one of the most stylish art movements of recent history.